Meta Ads & Performance
spend that has to explain itself
Meta, Instagram, Google, YouTube
What's included
- Account & pixel setup
- Audience & funnel strategy
- Meta & Instagram campaigns
- Google Search & Performance Max
- YouTube & video ads
- Retargeting flows
- Ad creative & copy
- A/B and creative testing
- Landing page conversion
- Weekly optimisation & reporting
How it runs
- 01
Set up
Tracking, pixels and conversions fixed before a rupee is spent.
- 02
Test
Several angles live at once — we let the data pick the winner.
- 03
Scale
Push what works, cut what doesn't, report in plain numbers.
Our work
All projects
Read the detail
The Umbrella Crew runs Meta (Facebook and Instagram), Google Search, Performance Max and YouTube ads for businesses in Kerala and Canada. We set up tracking first, write and design the creative, test several angles at once, and report on cost per lead and sales — not impressions.
Spend that has to explain itself
Ads are the fastest way to buy attention and the fastest way to waste money. We treat every campaign as a test with a clear question: which message, to which audience, brings in enquiries at a cost that makes sense?
What we handle
- Meta Business Manager, pixel and Conversions API set up correctly
- Audience and funnel strategy, from cold reach to retargeting
- Facebook and Instagram campaigns, Google Search and Performance Max, YouTube ads
- Ad creative and copy made by our own designers and film crew
- Landing pages built for the campaign, not a generic home page
- Weekly optimisation and a monthly report on leads, cost per lead and sales
Honest advice first
If your offer, price or landing page is the real problem, we will say so before we spend your budget. Better to fix it first than to pay to send people to something that does not convert.
Questions
What budget do I need for Meta ads?
It depends on your market and goal. Many local businesses start with a modest daily budget to test, then scale what works. We recommend a starting budget after the free audit, separate from our management fee.
How soon will I see results?
Tracking and the first campaigns go live in the first week. Expect two to four weeks of testing before the data clearly shows which audiences and creatives to scale.
Do you run Google Ads as well as Meta?
Yes. We run Google Search, Performance Max and YouTube campaigns alongside Facebook and Instagram, and choose the mix based on how your customers search and buy.
How do you report on ads?
In plain numbers: what we spent, how many leads or sales it brought, the cost per lead, and what we are changing next. No screenshots of impressions.